Psychologists Urge Restricting Food Ads to Kids

A task force of the American Psychological Association (APA) found that that children under the age of eight are unable to critically understand televised advertising messages. Young children accept advertiser messages as truthful, accurate and unbiased.

Children's uncritical acceptance of these ads can lead to unhealthy eating habits as evidenced the current youth obesity epidemic. The APA task force is recommending that advertising targeting children under the age of eight be restricted. It is hoped that this move may make help a new generation of children eat more healthily.

Read more in this APA Press Release - includes links to the full text.