College Students Drink Alcohol like their Friends Drink
Thursday January 8, 2004
College students' drinking behaviors are influenced primarily by their perceptions of their friends' drinking behaviors. A new study questions whether "social norms marketing campaigns" are effective.
A study author was quoted as saying "We found that men and women look to their male friends when it comes to shaping their own drinking behavior. This can be particularly dangerous for women, since typically they have lower body weight and don't process alcohol as well as their male friends, meaning that it takes fewer drinks to get a female undergraduate drunk."
For more information read the two page article:
Study Looks At Students' Drinking Misperceptions, Behavior
A study author was quoted as saying "We found that men and women look to their male friends when it comes to shaping their own drinking behavior. This can be particularly dangerous for women, since typically they have lower body weight and don't process alcohol as well as their male friends, meaning that it takes fewer drinks to get a female undergraduate drunk."
For more information read the two page article:
Study Looks At Students' Drinking Misperceptions, Behavior